HHLA Next

The aim of HHLA Next is to develop successful products and business models from ideas. Either in the form of in-house developments, in cooperation with partners or by investing in innovative companies.

To this end, market trends and new technologies are continuously monitored worldwide and assigned to various segments, strategic innovation fields and specific use cases in a database so that companies can be approached or their own products developed in good time.

As the umbrella company, HHLA Next also provides the necessary framework conditions, structures as well as processes for spin-offs and investments and offers existing portfolio companies support with market research or strategic decisions, for example.