Corporate strategy
HHLA is one of Europe’s leading port and logistics companies with activities stretching beyond the Port of Hamburg into many parts of Europe. Together with its customers, HHLA develops logistical and digital hubs for the transport flows of the future. As a result, HHLA is paving the way for sustainable growth in its enterprise value.
HHLA’s market environment is changing at an ever-greater pace. HHLA aims to harness this change quickly and successfully and in a determined and focused manner. To this end, HHLA is increasing its
- attention to identifying and interpreting relevant trends, in order to derive value-adding initiatives
- flexibility with the aim and benefit of acting and evolving quickly
- efficiency and networking in order to remain ahead of the competition and generate added value
- search for, and integration of, new ideas.
HHLA draws on its considerable creative power to focus on the development of additional values. This also involves strengthening customer loyalty and its customer base.
HHLA is guided by key milestones as it builds its future viability. We come from Hamburg and are at home in Europe. We offer our customers the best way to transport their goods safely, quickly and efficiently. We are currently sowing the seeds for additional, sustainable and profitable growth in our value creation to safeguard our future enterprise value.
Four initiatives have been identified to achieve these objectives:
Fit for the world of tomorrow
Our core business is being strengthened to be able to enter the world of tomorrow responsibly and profitably. A corresponding programme for the future is being implemented. This programme aims to enhance competitiveness, quality and profitability.Exploiting additional growth areas
HHLA is tapping growth potential along the transport streams of the future, along the logistics value chain and in new, digital business models.Organisation and corporate culture
The company's organisational structure and corporate culture are being aligned with tomorrow’s world. The client is being placed more than ever at the centre of activity.Investments and finance
Capital expenditure and operating results are geared towards profitable growth that takes environmental, social and economic factors into account. HHLA applies a value-oriented approach to its strategic investments. The most important investment criteria are the growth prospects and anticipated return on capital of the investment projects.An integral part of HHLA’s operations is the development of profitable business activities whilst taking environmental, social and economic considerations into account. This includes, in particular, the development of transport and logistics solutions that focus on climate protection, space efficiency and the conservation of resources, whilst also contributing to HHLA’s earnings.
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