B.A. in Marketing & Digital Media (m/f/d)

The spots for dual study courses for the start of 2022 are already assigned. We are pleased to receive your application for the start of 2023 starting august 2022.


With this degree, you will embark on a career in multimedia marketing. You will receive a broad education with a focus on new media and marketing campaigns in the field of social media. HHLA offers this dual study course in cooperation with FOM University of Applied Sciences Hamburg. The programme has seven semesters and a total of 180 ECTS credits.


The course

The programme gives you the necessary know-how to create marketing concepts and conduct market/target audience analyses and to implement them in targeted online campaigns. In doing so, you will explore topics such as e-commerce, web analytics and web design. You will also gain practical knowledge in order to reach social media goals with the right strategies.

With this bachelor's degree programme, you can be an instrumental part in, for example, shaping HHLA’s online marketing or social media platforms, thereby backing its multimedia marketing efforts.

You can find more information about the programme at:
Bachelor Studium in Marketing & Digitale Medien (B.A.) (fom.de)

The details

You are goal-oriented, a great communicator, have analytical thinking skills and enjoy technology. We require a good A level-equivalent with good grades in English, German, and mathematics.


Our requirements